
OpenPlay is built on a culture of innovation, authenticity, and excellence.
Learn about our journey so far, values, and opportunities to join the OpenPlay team.
Our journey so far...
2024
Moves+ expands to Australia
OpenPlay wins the ActiveKIT (Knowledge, Innovation, Technology) Grant and launches Moves+ in Australia, with The University of Sydney and The University of Notre Dame as its first clients.
2023
Flow serves 54 million annual visitors
Flow expands further across eight clients and now handles bookings and memberships for 3.1m users, 54m annual visitors and over $270m+ in annual payments.
2022
Flow launches in 250+ GLL centres
Flow launches across GLL's full estate of 250+ sports and leisure sites with memberships, Point of Sale, Direct Debits, and online joining running independently for the first time.
2021
Flow pilots in three centres
Flow pilots for the first time across three GLL (Better) centres handling bookings, card payments, customer management, and access control, a major milestone for OpenPlay.
2020
Moves+ launch
OpenPlay launches Moves+, which ties in with the Covid pandemic wreaking havoc across the world. Further universities sign up to the product and we add additional third party trackers.
2019
Inception of Moves+
OpenPlay wins a competitive tender to build Moves+, a physical activity gamification and rewards app for university students and staff, working with a consortium of eight British universities to build and pilot this application.
2018
OpenPlay partners with GLL
OpenPlay starts working with GLL to build out a new enterprise leisure management system called Flow, completely under wraps, and secures financing to expand its development team.
2017
International launches across six countries
OpenPlay launches in the UAE with Dubai Sports World, Singapore with Singapore Sports Hub, and in Australia, Ireland, New Zealand, and the USA.
2016
Funding round of £150k
OpenPlay raises a £150k seed round via friends, family, and angel investors to expand further into activities and memberships, and to increase its team size.
2015
Product extension into activities bookings
OpenPlay launches activities booking focusing on kids holiday camps, classes, and lessons. We increase our client profile further across schools and councils.
2014
Expansion across London
OpenPlay expands further in London primarily across facility clients including Brent Tennis courts, Greenwich, and various schools. OpenPlay increases its client profile working with its first university client, Kings College London.
2013
Official launch as OpenPlay
Matchtea Ltd is rebranded to OpenPlay. We add a technical co-founder Ian and launch our first online booking system (OP1), initially targeting tennis courts in London with a focus on Wandsworth and Dulwich in South London.
2011
Company inception
The company is founded by Sam Parton as Matchtea Ltd and launches an online marketplace for discovering sports facilities. This was designed to coincide with the London 2012 Olympics and to make it easier for people to get active.
Careers at OpenPlay
Stay tuned for exciting opportunities!
Our values
Our values are a crucial aspect of who we are as individuals and as an organisation. These four provide a foundation for our behaviour and decision-making, helping us stay aligned with our mission and work towards our goals in a consistent and purposeful way.
Pro-active
Learn & GrowWe invest time, budget, and opportunities in continuous improvement.
Solve & Innovate
We prioritise ambitious, achievable solutions; tackling challenges with freedom, expertise, and strategic thinking.
Connect & Improve
Clear communication and early collaboration drive better solutions.
Authentic
Speak Up & Challenge
We raise concerns, explore options, and ensure all voices are heard.
Own It & Improve
We take accountability, give feedback, and keep learning.
Lead by Example
We celebrate successes and act with integrity/honesty in every interaction.
Considerate
Trust & Good Intentions
We assume the best in others and learn from mistakes together.
Client First
We aim to focus on delivering exceptional service and value tailored to their needs.
Inclusive & Accessible
We ensure our products, services, and communications are understandable and usable by everyone.
Excellence
Excellence in Everything
We uphold high standards in our work, interactions, and behaviours.
Quality Matters
We aim to prioritise the time and resources needed to do things properly.
Thorough & Thoughtful
We aim to follow processes fully to ensure the best outcomes.
We would love to hear from you!
Whether you have a question, want to organise a demo, or just want to say hello, our door is always open. Reach out to us anytime, and we'll get back to you as soon as we can.
More about OpenPlay

OpenPlay is built on a culture of innovation, authenticity, and excellence.
Learn about our journey so far, values, and opportunities to join the OpenPlay team.
Our journey so far...
2024
Moves+ expands to Australia
OpenPlay wins the ActiveKIT (Knowledge, Innovation, Technology) Grant and launches Moves+ in Australia, with The University of Sydney and The University of Notre Dame as its first clients.
2023
Flow serves 54 million annual visitors
Flow expands further across eight clients and now handles bookings and memberships for 3.1m users, 54m annual visitors and over $270m+ in annual payments.
2022
Flow launches in 250+ GLL centres
Flow launches across GLL's full estate of 250+ sports and leisure sites with memberships, Point of Sale, Direct Debits, and online joining running independently for the first time.
2021
Flow pilots in three centres
Flow pilots for the first time across three GLL (Better) centres handling bookings, card payments, customer management, and access control, a major milestone for OpenPlay.
2020
Moves+ launch
OpenPlay launches Moves+, which ties in with the Covid pandemic wreaking havoc across the world. Further universities sign up to the product and we add additional third party trackers.
2019
Inception of Moves+
OpenPlay wins a competitive tender to build Moves+, a physical activity gamification and rewards app for university students and staff, working with a consortium of eight British universities to build and pilot this application.
2018
OpenPlay partners with GLL
OpenPlay starts working with GLL to build out a new enterprise leisure management system called Flow, completely under wraps, and secures financing to expand its development team.
2017
International launches across six countries
OpenPlay launches in the UAE with Dubai Sports World, Singapore with Singapore Sports Hub, and in Australia, Ireland, New Zealand, and the USA.
2016
Funding round of £150k
OpenPlay raises a £150k seed round via friends, family, and angel investors to expand further into activities and memberships, and to increase its team size.
2015
Product extension into activities bookings
OpenPlay launches activities booking focusing on kids holiday camps, classes, and lessons. We increase our client profile further across schools and councils.
2014
Expansion across London
OpenPlay expands further in London primarily across facility clients including Brent Tennis courts, Greenwich, and various schools. OpenPlay increases its client profile working with its first university client, Kings College London.
2013
Official launch as OpenPlay
Matchtea Ltd is rebranded to OpenPlay. We add a technical co-founder Ian and launch our first online booking system (OP1), initially targeting tennis courts in London with a focus on Wandsworth and Dulwich in South London.
2011
Company inception
The company is founded by Sam Parton as Matchtea Ltd and launches an online marketplace for discovering sports facilities. This was designed to coincide with the London 2012 Olympics and to make it easier for people to get active.
Careers at OpenPlay
Stay tuned for exciting opportunities!
Our values
Our values are a crucial aspect of who we are as individuals and as an organisation. These four provide a foundation for our behaviour and decision-making, helping us stay aligned with our mission and work towards our goals in a consistent and purposeful way.
Pro-active
Learn & GrowWe invest time, budget, and opportunities in continuous improvement.
Solve & Innovate
We prioritise ambitious, achievable solutions; tackling challenges with freedom, expertise, and strategic thinking.
Connect & Improve
Clear communication and early collaboration drive better solutions.
Authentic
Speak Up & Challenge
We raise concerns, explore options, and ensure all voices are heard.
Own It & Improve
We take accountability, give feedback, and keep learning.
Lead by Example
We celebrate successes and act with integrity/honesty in every interaction.
Considerate
Trust & Good Intentions
We assume the best in others and learn from mistakes together.
Client First
We aim to focus on delivering exceptional service and value tailored to their needs.
Inclusive & Accessible
We ensure our products, services, and communications are understandable and usable by everyone.
Excellence
Excellence in Everything
We uphold high standards in our work, interactions, and behaviours.
Quality Matters
We aim to prioritise the time and resources needed to do things properly.
Thorough & Thoughtful
We aim to follow processes fully to ensure the best outcomes.
We would love to hear from you!
Whether you have a question, want to organise a demo, or just want to say hello, our door is always open. Reach out to us anytime, and we'll get back to you as soon as we can.
More about OpenPlay

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Support
About
Get in touch
OpenPlay is built on a culture of innovation, authenticity, and excellence.
Learn about our journey so far, values, and opportunities to join the OpenPlay team.
Our journey
so far...
2024
Moves+ expands to Australia
OpenPlay wins the ActiveKIT (Knowledge, Innovation, Technology) Grant and launches Moves+ in Australia, with The University of Sydney and The University of Notre Dame as its first clients.
2023
Flow serves 54 million annual visitors
Flow expands further across eight clients and now handles bookings and memberships for 3.1m users, 54m annual visitors and over $270m+ in annual payments.
2022
Flow launches in 250+ GLL centres
Flow launches across GLL's full estate of 250+ sports and leisure sites with memberships, Point of Sale, Direct Debits, and online joining running independently for the first time.
2021
Flow pilots in three centres
Flow pilots for the first time across three GLL (Better) centres handling bookings, card payments, customer management, and access control, a major milestone for OpenPlay.
2020
Moves+ launch
OpenPlay launches Moves+, which ties in with the Covid pandemic wreaking havoc across the world. Further universities sign up to the product and we add additional third party trackers.
2019
Inception of Moves+
OpenPlay wins a competitive tender to build Moves+, a physical activity gamification and rewards app for university students and staff, working with a consortium of eight British universities to build and pilot this application.
2018
OpenPlay partners with GLL
OpenPlay starts working with GLL to build out a new enterprise leisure management system called Flow, completely under wraps, and secures financing to expand its development team.
2017
International launches across six countries
OpenPlay launches in the UAE with Dubai Sports World, Singapore with Singapore Sports Hub, and in Australia, Ireland, New Zealand, and the USA.
2016
Funding round of £150k
OpenPlay raises a £150k seed round via friends, family, and angel investors to expand further into activities and memberships, and to increase its team size.
2015
Product extension into activities bookings
OpenPlay launches activities booking focusing on kids holiday camps, classes, and lessons. We increase our client profile further across schools and councils.
2014
Expansion across London
OpenPlay expands further in London primarily across facility clients including Brent Tennis courts, Greenwich, and various schools. OpenPlay increases its client profile working with its first university client, Kings College London.
2013
Official launch as OpenPlay
Matchtea Ltd is rebranded to OpenPlay. We add a technical co-founder Ian and launch our first online booking system (OP1), initially targeting tennis courts in London with a focus on Wandsworth and Dulwich in South London.
2011
Company inception
The company is founded by Sam Parton as Matchtea Ltd and launches an online marketplace for discovering sports facilities. This was designed to coincide with the London 2012 Olympics and to make it easier for people to get active.
Careers at OpenPlay
Stay tuned for exciting opportunities!
Our values
Our values are a crucial aspect of who we are as individuals and as an organisation. These four provide a foundation for our behaviour and decision-making, helping us stay aligned with our mission and work towards our goals in a consistent and purposeful way.
Pro-active
Learn & GrowWe invest time, budget, and opportunities in continuous improvement.
Solve & Innovate
We prioritise ambitious, achievable solutions; tackling challenges with freedom, expertise, and strategic thinking.
Connect & Improve
Clear communication and early collaboration drive better solutions.
Authentic
Speak Up & Challenge
We raise concerns, explore options, and ensure all voices are heard.
Own It & Improve
We take accountability, give feedback, and keep learning.
Lead by Example
We celebrate successes and act with integrity/honesty in every interaction.
Considerate
Trust & Good Intentions
We assume the best in others and learn from mistakes together.
Client First
We aim to focus on delivering exceptional service and value tailored to their needs.
Inclusive & Accessible
We ensure our products, services, and communications are understandable and usable by everyone.
Excellence
Excellence in Everything
We uphold high standards in our work, interactions, and behaviours.
Quality Matters
We aim to prioritise the time and resources needed to do things properly.
Thorough & Thoughtful
We aim to follow processes fully to ensure the best outcomes.
We would love to hear from you!
Whether you have a question, want to organise a demo, or just want to say hello, our door is always open. Reach out to us anytime, and we'll get back to you as soon as we can.
More about OpenPlay