The technology platform for modern leisure operators
Technology built for a healthier world
OpenPlay powers the leisure experiences behind millions of active lives, connecting operators, staff and customers through one modern technology platform.
Built for leisure at scale.
OpenPlay already runs as core infrastructure for some of the largest leisure estates in the UK: national operators, trusts, councils and universities, on one platform.
3.5m+
customers on the platform
55m+
visits powered every year
285
centres running Flow
Trusted by
GLL
Vision RCL
University of Edinburgh
Lambeth Council
and many more
Accredited to ISO 9001 and ISO 27001, with Cyber Essentials Plus.
Why we build it this way
Great leisure technology should disappear into the experience.
Bookings happen. Doors open. Payments work. Staff have the information they need. Customers find something they want to do.
The technology sits quietly underneath it all.
OpenPlay connects the moving parts of modern leisure so operators can spend less time fighting systems and more time creating experiences people come back for.
01
Find
Everything an operator offers, in one place customers can actually search.
02
Book
Join, book, pay and manage a household, without calling reception.
03
Arrive
Access, entitlement and eligibility resolved before anyone reaches the desk.
04
Play
The part that matters. Everything else stays out of the way.
05
Return
Habits form when the experience is easy enough to repeat.
The platform
One platform. Every part of the leisure experience connected.
Flow is the operating platform behind modern leisure organisations. One system for bookings, memberships, payments, access, courses, staff operations, finance and data, used by four different kinds of people every single day.
Customers
Front of house teams
Operators
Leadership
Discover, book, join, pay and manage an account.
A customer-facing experience that behaves like the rest of the apps people use. Activities across the whole estate in one place, household bookings, saved payment methods, and memberships customers can manage themselves.
Activity bookings
Courses & lessons
Memberships
Payments
Outcomes
Less admin. Better experiences. More people active.
01 Self-service
Make self-service genuinely self-service
Let customers join, book, pay and manage their experience without unnecessary friction.
Join online
Flex membership
Monthly
£31.00
Concession applied
−£6.20
Starts
Today
Set up direct debit
02 Front of house
Give reception back to hospitality
Move routine transactions online so staff can focus on customers rather than keyboards.
Photo: reception team greeting a customer
03 Estate
Run an estate as one operation
Manage multiple venues, activities, memberships and teams without creating disconnected systems.
Price change · applies to
All 11 sites
✓
Concession variants
6 inherited
Local override
Barnsbury only
Live from
1 Nov, 00:00
04 Data
Turn data into action
Connect behaviour across the customer journey to understand what is happening and act on it.
Retention cohort · joined Jan
Customer story
GLL
Flow client · one of the UK’s largest leisure operators
An industry-first project to transform the digital customer experience.
“We embarked on an industry first project with OpenPlay to transform the digital experience for our customers. Working in partnership we delivered a user centric product in Flow, making booking activities and membership management a seamless experience. Flow has enabled us to make operational efficiencies across our business with a truly enterprise digital solution.”
Industry first
digital transformation project
Estate-wide
operational efficiencies
Enterprise
digital solution, built in partnership
More from operators, councils and universities
Inspiring Healthy Lifestyles
Flow client
“The decision to switch to Flow was driven by its innovative and customer-first approach. The key highlight for us has been the team behind it. Whether it was extra support during implementation or working with the Success and Product teams to plan new development, they always feel like our technology partner.”
King’s College London
Moves+ client
“As a university with a number of campuses spread all over London, Moves+ allows us to provide a service that all of our staff and students can easily access. It also enables us to link up with other services both internal and external and engage with, and learn, about a great number of our community.”
University of Derby
Moves+ client
“Moves+ has been a breakthrough project for our sports department. It engages more students and staff than any other participation programme that we deliver, and the platform provides us with more data on the users than we have ever had before. Most importantly, it is motivating users to be active in their own way at their own pace.”
Open by design
Your technology stack shouldn’t stop at your leisure system.
Connect payments, access control, finance, CRM, mobile experiences and specialist technology through an open, API-first platform. Nothing here is a black box.
API-first
Payments
Card present, online, refunds
Direct debit
Collections, arrears, retries
Access control
Barriers, lockers, turnstiles
Finance
Ledger, reconciliation, VAT
CRM
Campaigns, lifecycle, consent
Apps
Own-brand and partner apps
Data
Warehouse feeds, BI, reporting
Identity
SSO, staff and student directories
Specialist
Whatever your estate already runs
Why OpenPlay
Serious technology. People who actually care.
Built with operators, not at them
We work closely with customers and continuously improve the platform around real operational problems. Roadmap sessions, not release notes.
Enterprise without the enterprise attitude
ISO 9001, ISO 27001 and Cyber Essentials Plus, and you still know the names of the people who answer.
Always moving
Cloud-native technology designed to evolve continuously rather than through huge legacy upgrade cycles.
Always moving
New this year in Flow and Moves+.
Front of house
Flow
Live
Facility dashboard
A live view of who is in the building, updating as visits happen, with attendance managed from the same screen.
Activities
Flow
Live
Colour-coded resource timeline
Colour the timetable by activity type and template, so staff can read the day at a glance.
Integrations
Flow
Live
Dotdigital integration
Connect your Dotdigital account, choose which events send a message and map the data yourself.
Moves+
And getting people active doesn’t stop at the leisure-centre door.
Moves+ is OpenPlay’s activity and engagement platform. Organisations use it to reward movement, run challenges and build healthier habits across a whole community, connected through Apple Health and Health Connect to the trackers people already use.
Moves+
This week
Points earned
1,840
4th in Campus Challenge · 312 taking part
28,410 steps
+420
Swim · 1.2km
+260
Reward unlocked
Claim
From a single club to a national estate.
See what modern leisure technology feels like.
Bring your own estate, timetable and awkward edge cases. We’ll show you how Flow handles them.