Our Mission

Our mission is to transform how the sport and leisure industry operates through unrivalled technology that will get more people active in their communities.

From an U15 football to international leisure management

OpenPlay was founded in London in 2012  when the city was celebrating the Olympics, because CEO and co-founder Sam Parton was frustrated by how complicated it still was to book a football pitch for the Under 15’s team he was coaching. 

Despite all of the information online and advances in technology, it was a minefield to find and book local sports facilities and pitches, and join in with classes, activities and teams. 

This mission still guides us today. Since launching eight years ago, OpenPlay has grown fast to become an award-winning technology company and a positive force for change in the sports and leisure industry. 

With over 2 million bookings through our software, today we operate in eight markets and are backed by some of the world’s top sports, leisure and higher education institutions, including Liverpool Football Club Foundation, Dubai Sportsworld, Singapore Sports Hub and Kings College London.

Follow Us

Email: sales@openplay.co.uk
Phone: 0800 086 2006

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