Effective date: 16/06/2023
Whether you use our website or apps (“Platform”), speak to one of our team, or use our products and services (“services”), you are trusting us with your information. This policy sets out how we collect, use and respect such information, and how the law protects you and your information. If you do not accept and agree with this policy, you must stop using our Platform immediately.
Who are we?
We are OpenPlay Limited. Our business is registered in England with company number 07720829.
Our website address is: https://openplay.net/
Why this policy exists?
What information do we collect from you?
We collect and use information relevant to your use of our services, and your contact with us via our Platform, or through other means.
If you are enquiring about using our services, signing up to receive information from us, entering into a contract with us or if you are enquiring about employment opportunities, it may be necessary for you to provide certain data to us.
The data you provide or may provide is listed below. In this context, we are a data controller. If we are a data controller in respect of your information, the statements in this policy apply.
We have set out below the information we may collect, use, store and transfer:
We also collect, use and share aggregated data such as statistical or demographic data. Aggregated data may be derived from your information but is not considered ‘personal data’ in law as it does not reveal your identity. For example, we may aggregate Usage Data, to calculate the percentage of users accessing a specific Platform feature. However, if we combine or connect aggregated data with your information so that it can directly or indirectly identify you, we will apply this policy to such combined data.
Information relating to children
Our Platform and our services are not intended for direct use by children. Where our Platform holds information of family users, information of children under the age of 18 will be provided by parents or guardians. We comply with our obligations under applicable privacy and data protection law. .
Sharing with Customers
The information that a Customer collects about you is shared with us in order that we can store, back-up and process the information for the Customer on the Platform as a data processor. If we act as a data processor of information, as well as this policy, other terms (including our data processing agreement) will apply to our data processing.
We share the information we collect from you with any Customer that you join, in order for you to participate in the services provided by those Customers.
For more information on how your information is shared see Who we share your information with & why?
How do we collect information from you?
We use different methods to collect data including through:
Why we collect and use your information
We will only collect and use information when the law allows us to. Most commonly, we will use your information so we can provide our services and if required by law.
The table below set out the ways we use information and our legal basis for doing so. Most commonly, we will use your information:
Generally, we do not rely on consent as a legal basis for processing information but exceptionally we may rely on consent to send marketing communications to you via email. You have the right to withdraw your consent at any time by responding to the person that contacts you and/or by contacting us.
|Type of data
|Lawful basis for processing (including basis of legitimate interest)
|To register you as a new user of the Platform or make changes to your user profile
|(a) Performance of services through the Platform requested by you
(b) Necessary for our legitimate interest (for running our business and to provide our services)
|Access information collected from your mobile device(s) or wearables, including but not limited to, step tracking and activity data
|To perform the contract with our Customers and provide you and our Customers with our services including:
(a) Contacting you
(b) selling products and services to you on behalf of the Customers through the Platform
(c) Managing payments, fees and charges
(d) Collecting and recovering money owed to us
(e) Marketing and Communications
|(a) Performance of a contract with you or our customer
(b) Necessary for our legitimate interests (to recover any debt due to us)
|To administer and protect our business and Platform (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
|(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud)
(b) Necessary to comply with a legal obligation
To manage our relationship with you, which may include:
(b) Asking you for a testimonial or feedback or to take a survey
(e) Marketing and Communications
|(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests (to study how customers use our services and content, to develop them and grow our business)
|To personalise your Platform experience and provide advertisements to you, and measure or understand the effectiveness of such personalisation and advertisements
|Necessary for our legitimate interests (to study how customers use our services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics carry out market research, analyse your use of the Platform, compile reports on your activity, collect demographic data and analyse performance metrics, all in order
to improve our Platform, services, marketing and Customer relationships and experiences
|Necessary for our legitimate interests (to define types of customers for our services, to keep our Platform updated and relevant, to develop our business, and to inform our marketing strategy).
|To make suggestions and recommendations to you about services that may be of interest to you
|Necessary for our legitimate interests (to develop our services and grow our business)
|To process a job application and keep you informed of employment opportunities
(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests (to recruit good candidates for our business)
Where we need to collect information by law, or under the terms of a contract and you do not provide that information when requested, we may not be able to perform the contract or provide you with our services.
We will only use your information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, contact us.
If we need to use your information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
Who we share your information with & why?
We share your information with Customers that you join, in order for you to participate in the services provided by those Customers. These Customers use your information to:
We may share your information with others, particularly those that help us provide our services or run our business effectively. Most commonly, this includes our staff, our IT service providers, those who manage our data, and our advisers and communications partners. We may have to share information with third parties for the purposes and activities set out above in Why we collect and use your information. These include:
We require others to respect the information we share with them, and to only use it in ways the law allows. We only allow others to use such information for the specific purposes we set out, and not for any other purposes. When we engage processors to process information on our behalf, we ensure a contract is in place with the processor that sets out the details of the processing. We will take all reasonable steps to ensure that your information will be handled safely, securely, and in accordance with your rights, our obligations, and the obligations of these third parties under applicable data protection legislation.
We will share information, without notice, only if we, in the good faith, believe that such action is necessary to:
We do not sell or give your information to third parties for them to contact or market their goods or services to you without your consent.
For Customers in the European Economic Area (EEA) or in the United Kingdom (UK), we store your information in the EEA or in the UK. We may, under certain circumstances e.g. a security breach in our data centre, transfer your information outside the EEA or UK. However, if we do transfer your information outside the EEA or UK, we will take all reasonable steps to ensure that your information is treated as safely and securely as it would be within the EEA or UK and under applicable data protection legislation, including:
How we protect your information
We take steps to keep your information secure and we delete it when we no longer need it. We hold internationally recognised security certifications.
We have put in place appropriate security measures to prevent information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to information to those of our staff and other third parties who have a business need to know. They will only process information on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Please note that this policy does not apply to other websites that you get to via a link from our Platform. We have no control over how your information is collected, stored or used by other websites and we advise you to check the privacy policies of any such websites before providing any information to them.
We will retain information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorised use or disclosure of the information, the purposes for which we process the information and whether we can achieve those purposes through other means, and the applicable legal requirements.
We regularly review the information we hold, taking into account the lawful purpose for which we hold it, and any data that is deemed no-longer relevant or required is deleted where it is practicable to do so.
We will destroy all information associated with Platform accounts in accordance our Customer’s data retention schedules, which typically require deletion of information after 1 year of Platform inactivity.
Privacy laws give you certain rights. For example, you can choose whether to receive marketing from us and you can ask us what information we have about you.
You may, at any time opt-out of receiving marketing communications from us by contacting us or selecting the unsubscribe option in any e-mail from us.
You have the right to:
We may need to request specific information from you to help us confirm your identity and your rights in relation to your request. This is a security measure to ensure that information is not disclosed to any person who does not have a right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
You will not have to pay a fee to exercise the rights listed above. However, we may charge a reasonable fee if your request is unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
We try to respond to all legitimate requests as soon as reasonably practicable and at least within one month. Occasionally it may take us longer if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance, we are registered with the ICO under reference ZA448356.
How to contact us
If you have any questions or would like to contact us about this policy, you can contact us by email at: firstname.lastname@example.org