OpenPlay’s technology is enhancing engagement with The Trust’s customers and helping it raise funds for community projects

Boosting performance at Blackburn Rovers Community Trust

The Challenge

Blackburn Rovers Community Trust offers a diverse range of grassroots sports, education, inclusion and awareness projects, as part of its mission to make a positive difference to the lives of people in Blackburn and Darwen.

Based in one of the UK’s most deprived areas the Trust runs over sixty programmes that benefit people across the community, ranging from children’s holiday camps, football and netball sessions, through to family bingo evenings and walking football for the elderly. There is a key focus on using sport to break down barriers around thing like healthy lifestyles, mental health and anti-social behaviour.

In 2018 Blackburn Rovers Community Trust wanted to boost the way it interacted with customers through technology and go above and beyond in responding to the introduction of GDPR.

A New Mangement System

We unveiled a new booking system, which enables Hurlingham’s members to book group and individual sessions across the full range of the Club sports facilities, from tennis and cricket, to golf, croquet, bowls and personal training.

This is something that had not been possible before and involved integrating OpenPlay’s system through the Club’s website, as well as other existing software.

OpenPlay ticked many of our boxes and even for the things we still needed it was willing to partner and develop something new. This has included ensuring the technology has been simplified as much as possible for staff.”

Martin Winters - Senior Administrator, Blackburn Community Trust

Adding Value

As a mission-driven organisation profit is not Blackburn Rovers Community Trust’s aim, however driving revenue through its holiday camps is crucial for funding many of the Trust’s programmes.

We are now seeing the benefits of our new system in terms of convenience for customers and an increase in sales. The new management system has enabled us to stand out among emerging competitors and helped us to increase revenues from our holiday camps.”

Given so much of The Trust’s work focuses on young people, the new system has a heavy focus on child safeguarding.

OpenPlay has worked together with Blackburn Rovers Community Trust to develop a system, called OpenPlay pocket, which automatically generates a request for permission from a parent or guardian when children are registered for sessions.

This includes an innovative security system that checks children in when they arrive at the session and generates a special code to make sure they are only taken home by approved adults.

This gives reassurance that we are taking the safeguarding of their child seriously. It means we can keep children safe but crack on and do our job to get them playing sport.”


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