OpenPlay has formed a unique partnership with eight UK universities to design and launch a new mobile app that could help over 400,000 students across the country to enjoy the benefits of getting active. OpenPlay’s ‘MOVES’ app aims to improve levels of physical health and wellbeing across the university population in the UK, using digital technology to encourage a healthy, active lifestyle.
Research shows that exercise can not only improve mood in young people, but aid social inclusion, along with having a positive benefit on perceived academic attainment and employability. MOVES incentivises exercise by enabling students to track and earn activity points for everything from gym classes and dancing, to daily steps, which can be redeemed for campus rewards. The technology integrates with personal fitness trackers and has a strong social element, encouraging students to connect with their peers by participating in activity challenges and groups to earn virtual awards.
King’s College London, University of East Anglia, Nottingham Trent University and University of Derby have all recently gone live with MOVES on their campuses, while Royal Holloway University, University of Edinburgh, University of Surrey and Manchester Metropolitan University will be launching the technology in the summer.
MOVES will also be available to the wider higher education sector from September 2020. It can be purchased through an annual software licence and can easily be connected to Kinetic, OpenPlay’s complete leisure management software. Get in touch to organise a demo.