Free for the public to use, parks are by no means cheap to run. Grass needs to be cut, pavements swept, and all facilities should be maintained and put through rigorous safety checks. Local councils fund the bulk of a park’s running costs but, with over-stretched government budgets, sometimes this just isn’t enough. We’ve come up with a few ideas to help you run a profitable park.
Sponsorship of space
Memorial benches and tree headstones are favourites amongst the dead community, but the living also have a lot to give to parks. Whilst no one wants to spoil green fields with advertisements, there are plenty of sponsorship opportunities to take advantage of. Sports facilities, in particular, are lucrative spots. Tennis nets and goal posts can advertise sportswear brands or energy drinks. A skatepark can feature graffiti style advertising. Keep sponsorship in line with the ethos of the park; promotional content should not detract from the vista of the space. Consider naming your park after a local business or corporation, as part of a sponsorship deal. A sponsorship title is a big decision, as, admittedly, it lacks a personal feel, but it prove to be of substantial financial benefit to your park.
Maximise facility rental
Nowadays, people don’t bother with visiting a venue in person to book; everything is online. If you have facilities that are underused, you need to reevaluate your booking system. OpenPlay provides bespoke booking systems specifically geared towards sports venues and activities. Stagger your price points for prime and non-prime time slots, to maximise usage potential. Don’t just rent to private individuals, but encourage coaches to hire out the space for coaching and activities.
Introduce photography permits for media outlets or wedding and lifestyle shoots. Anyone wanting to host a special event at your park, such as a sporting event or even a party, should request a permit. Apart from the added fees, these will generate, it helps you to keep track of any significant gatherings set to occur on your grounds.
Licensing from fitness instructors
Parks are perfect spots for personal trainers, who would otherwise have to pay premium prices for indoor facilities. Just because you’re a public space doesn’t mean that businesses should take advantage. You can also ensure that fitness operators at your park, hold appropriate qualifications and are fully insured and hold liability. The Royal Parks charge between £350 and £1100 plus 6% commision for fitness licences. This is a key step to take if you want a profitable park.
Host sporting events that encourage families down to the park. Inflatable obstacle courses, movie nights, a jazz band and picnic event- the opportunities are endless. Have your park ranger give nature lessons to children, where they can plant a flower.
A particular hub on the weekend, cafes can be a lifesaver for early rising parents freezing on the sidelines of a football pitch. You only need a small stall or hut to provide coffees, teas and ice-creams. Drinks and snacks go down a treat and have a huge markup.
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