30 August 2018
It is well established that a happy workforce results in satisfied and loyal customers. In the wellness industry, a team’s attitude and dynamics are the life and soul of a business. A moderate level of employee turnover can keep your business fresh and on its toes. Old-timers relearn information they may have forgotten as they train new faces; these recruits, in turn, breathe enthusiasm and excitement that can wear off on others. How do you keep hold of valuable staff members?
Learn why people are leaving
Employees leave companies for a number of reasons: salary increase, career change, shorter commute or “just because”. These factors are often unavoidable, but negative influencers such as underpaying staff, poor management, and a toxic environment will drive staff away. Your team should feel comfortable enough to approach management or HR with any issues they might be facing at work. Even with an open and attentive management team, certain problems need to be broached with care. Give your team regular opportunities to complete confidential surveys, where they can detail satisfaction levels and seek improvements. Once the reviews have been conducted, hold team meetings where issues can be discussed and resolved.
Provide opportunities for growth
If you want to attract and retain a hardworking and ambitious workforce, you need to provide opportunities for growth. A motivated employee will want to showcase their talents and skills. They may wish to contribute to tasks that lie outside of their job description. Your best coaches will aspire to the position of head coach, and many of your floor staff or admin team might strive for more responsibility and higher pay. Hold discussions with your employees to understand their career aspirations.
Increase freelance loyalty
Many instructors and PTs are freelance so do not possess the same allegiance to your brand as your permanent staff. Freelancers tend to be loyal to their and your clients. In return, many of your customers are fiercely loyal to your instructors. Consider how many members would move clubs to remain with their favourite coach. What percentage of people come to your club because of one particular instructor? A particularly valuable coach significantly increases your revenue. Their pay should rise as they contribute to the growth and wealth of your business.
Create a competitive but supportive environment
Employees thrive in a competitive but fair environment. Set targets for your staff that are difficult but not impossible to attain. Many companies reward their team as a whole, by organising away days or parties. Such a system is excellent for encouraging teamwork and boosting morale. However, it is important, also, to also promote motivation from individuals. Sales teams are continually chasing leads and are rewarded handsomely with commissions when they hit targets. Assign this motivational tactic to other sectors of your workforce. Consider awarding instructors a £5 bonus for every fully-booked class they teach. Give prizes, such as coupons or guest passes to staff that consistently execute tasks to a high standard.
Staff members get frustrated when management is disorganised. There is nothing more frustrating than a coach preparing a killer session only to turn up and discover the class was cancelled. When communication is lacking, mishaps like this happen. It may be acceptable for once in a blue moon, but a chaotic working environment is not sustainable in the long run. OpenPlay’s management system lets your coordinate your staff via a handy pocket app. Find out more at OpenPlay.
Tags: Apps, Coaching, management, staff retention
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24 July 2018
On the storage-challenged iPhone, gigabytes are a precious commodity. Apps are clogging up users’ phones, meaning that they are quickly binned if not a priority. Before you decide to become one of over 2.2 million apps fighting for attention in the App Store and one of 3.5 million in the Google Play store, take a look at the pros and cons of building an app for your business. Here are six questions you should ask yourself before investing in an app.
1) Is my website complete?
Before you even begin to consider an app, make sure that your website is fully functional, user-friendly, and mobile responsive. Nowadays it is essential that your site can be viewed easily on a mobile device. This does not immediately constitute the need for an app. Mobile view is not merely a smaller version of a desktop screen (we have all experienced trying to zoom in on a page that is A2 sized) but one that is enriched by the compactness of a smaller screen. Corner drop-down menus, scrollable content, and thumbable links are essential for a mobile website. Google now punishes sites that do not adapt to mobile by demoting them in search rankings.
2) How many power users do I have?
Your website reels in new customers. Your app retains them. If someone downloads your app, they have sacrificed someone else’s app, or deleted an Oasis album, or erased their family Whatsapp group; they are a loyal, heroic customer. You need to determine the number of power patrons you have. If you are a studio with mostly drop-ins and casual users, your app will get little attention. Membership clubs, on the other hand, can create an app that enhances the customer’s experience by soothing pain points and offering quick booking, easy access to timetables, and premium features.
3) Are push notifications useful for us?
Push notifications are a bit like emails, except they pop up on your phone and are sent directly from an app. They aim to increase engagement and to market new products or updates. Push can also remind a user to complete an abandoned purchase or to come back to the gym: “We haven’t seen you in Spin for a while.” While Push is a great marketing tool, it is not a million miles away from email alerts so that the system could be applied to your email marketing strategy instead. The advantage of push is that the notifications do not get boxed away in promotions or junk folders.
4) What pain points will my app solve? What extras will it offer?
An app is all about customer ease. At a sports club or gym, an app will eliminate the need for customer loyalty cards and membership zappers- as digital barcodes become the new access control. Your app should streamline the customer experience, keeping members up-to-speed with their fitness progress, purchase history, and upcoming appointments. Having this toolkit of information and services in a single app will increase member satisfaction.
Gymgoers will be able to view and book classes straight from the app. Afterwards, a pop-up feedback form gives them a chance to rate the experience, showing that you value and listen to their views.
In-app purchases are convenient for customers and valuable to you. Perhaps clients can pre-order a smoothie via your app, so it is ready and waiting for them when they finish their workout.
5) Do I have a customer loyalty programme?
Member retention is directly correlated to facility usage and business engagement, so an interactive and personable loyalty scheme is highly advantageous for any fitness business. For your app to maximise retention, you should integrate it with your customer loyalty programme. Your app will track a client’s fitness journey, offering rewards based on the number of classes they take, sweat buckets they fill, or burpees they bust. Your duty to your customers is to help them achieve their health and fitness goals so that they will appreciate push notifications and motivational rewards.
6) Do my competitors have apps?
It is always a good idea to suss out the competition. Download a competitor’s app for yourself and have a play around. Check out the number of downloads and the user reviews to see how popular and successful the project has been. If it looks like their app has received little attention and is full of bugs, then perhaps it is a sign that your market isn’t ready and a business of your size cannot afford a high-quality app.
7) Is it worth it?
Many of the big chain facilities have invested hundreds of thousands of pounds into developing half-baked apps. Unless you have a faithful customer base and plentiful resources to build a highly useful app, don’t bother. On average, for a fairly basic, well-designed app, agency fees will cost between £50,000 and £100,000. The larger app companies demand an extra zero on the end of those two figures. An app is not a requirement for fitness facilities at the moment, although this is likely to change in the future.
Tags: Apps, CRM, Marketing, Website
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12 March 2018
Augmented reality, video sharing, mental motivation, and electronic coaching plans: these coaching apps innovate the way people train, coach, and boast to their friends. Technology and exercise are no longer on opposite teams, but working together to improve people’s play. There are tonnes of apps out there for sports coaches and players in football, tennis, rugby, and more. Here our round up of the best coaching apps…
MyKicks is a football coaching app. Features include real-time ball tracking, penalty training, and snapchat-like filters that can set your ball on fire! Have lots of mental goals but no physical ones? The app uses augmented reality to create three different sizes of goals. One of the app’s best features is that it voice control, meaning you don’t have to return to your phone each time: just shout “Ready” to activate the countdown timer.
DoSo works to match an athlete’s mental fitness with their physical fitness. The app hopes to diminish doubt, anger, fear of failure, and frustration, whilst boosting confidence, focus, and motivation. It is human instinct to react to situations, often over-thinking which creates distraction and stress. Brought by performance coach Stuart Singer, the app promotes the belief that an athlete needs to lead their thoughts and be in a constant state of response. It helps you discover how you react under performance stress and gives you the skills to improve your responses.
OpenPlay let’s you organise and edit your booking straight from you OpenPlay Pocket App. Organise your registers, message or email participants, and chase payments via your mobile. Parents can use the safe collection feature by digitally signing on their phone screen, to authorise an alternative adult to collect their child.
i-Drills Coaching App
i-Drills creates session plans for 20 different sports, including football, rugby, netball, Gaelic football and Australian rules. Coaches can use any of the 3800 templated drills or create, store, and share their own. The coaching app is user friendly and offers logical progression features to aid a coach’s long term goals for their team. It is best used on a tablet, as its touch requirements benefit from the bigger screen. It is used and trusted by 35000 coaches worldwide.
Pitchero Play is all about showing off. Clubs can record and stream videos in real time via the app to their own fans as well as the Pitchero website which has some 70,000 teams on the database. It claims to incentivise the younger generation, who often socialise online more than in person, by encouraging them to do both.
Tags: Apps, Grassroots, Sports
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