Islington Council

"The business model surrounding the application was a key factor, being able to promote our facilities whilst showing live availability so that customers didn’t have to phone up at all." - Barry Emerson, Head of Parks

The Challenge

How did your parks booking and management processes work before?

"The site where we are using the OpenPlay system, we had a telephone number which people called and spoke directly to a Park Keeper when they were on duty and on site. He would then record the booking on a paper based system and people would turn up and pay cash when they played, which was not ideal!"

What did you feel needed improving?

"Pretty much all of it! Handling cash is never a good thing, purely because it creates the opportunity for money to go missing. But also, in this day and age people don’t want to pay in cash because they don’t carry it. The other major issue was that it gave opportunities for people to make a booking but then not turn up without any penalty. We would then lose the booking and the potential income from hiring it out to someone else."

Why did you choose OpenPlay over others?

"My line manager had a look at a few systems and was impressed with the amount of functionality that it had over others. The business model surrounding the application was a key factor, being able to promote our facilities whilst showing live availability so that customers didn’t have to phone up at all."

The Process

How was the onboarding process - how easy was set up?

"The setup was exceptionally easy. The staff from OpenPlay were very accommodating. We had conversations over the phone and via email with them and the system was created for us very quickly. We were then able to go into the system and edit or add any bits of information that we wanted to because the system is really so easy to use."

What is OpenPlay’s support like?

"The OpenPlay support team are very good. If I ever had a question or a problem I was able to get someone on the phone straight away and they resolved the issue very quickly."

Result

Has OpenPlay added value?

"Absolutely! Since we’ve been using OpenPlay, everything is running smoother and the time spent on admin has gone down massively. Also, we have had a bookings increase over the period. We have seen an increase in revenue of, conservatively, 15%. As well as more instant bookings, we had a lot of people getting in touch and enquiring about the venue to potentially use it to host events. It definitely created a buzz."