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Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram.

How to attract the best freelance fitness instructors

28 October 2018 openplay Leave a comment Operations

If you want to attract the best freelance fitness instructors, you need to value the ones you have. It is not enough to provide an average wage, to coax and keep talented freelancers you have to acknowledge the reciprocal nature of the relationship. As a freelance pilates and fitness instructor, I’ve worked for many gyms, […]

Government funding for grassroots sports organisations in Australia

21 October 2018 openplay Leave a comment Operations

Sport Australia has been criticised for many years for investing large sums in elite level athletics while leaving grassroots activities to decay into nothingness. The myth peddled by many governments throughout the world is that Olympic gold medals inspire sporting uptake and, in turn, future elite success. But even Olympians must start somewhere. Participation starts […]

The top books for sports coaches and entrepreneurs

2 October 2018 openplay Leave a comment Operations

If you’re searching for inspiration to lift your entrepreneurial spirit, why not pick up a book? With so many inciteful books written by experts in their fields, it is difficult to know where to start. For every well-written book, there are plenty of useless ones that will only waste your precious and limited time. We’ve […]

Word of Mouth Marketing: How to create an effective gym member referral programme

14 August 2018 openplay Leave a comment Booking System, Marketing, Memberships, Operations

You can pay for AdWords and spend thousands on a social media campaign and still struggle to increase footfall at your facility. Despite all the advancements in technology, word of mouth is still your most effective marketing tools. A member referral programme is an age-old, low-cost way to rake in new meat to your fitness […]

Customer Relationship Management (CRM): What is it and do you need a system in place?

27 June 2018 openplay Leave a comment Analytics, Booking System, Marketing, Memberships, Operations, Technology

In 2018, customer relationship management (CRM) software became the leading and fastest growing software market, with a growth rate of 16%, according to research by Gartner. Worldwide, CRM software revenue reached $39.5 billion at the end of 2017, surpassing that of database management systems (DBMS). With such rapid growth, people have been given little time […]