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Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram.

Rewarding Member Loyalty: Effective schemes that encourage retention

26 November 2018 openplay Leave a comment Booking System, Memberships, Technology

From British Airways to Benugo, companies large and small are incentivising their customers with rewards. When it comes to exercising and staying on track, humans often need an extra little nudge. You might be inclined to cut back on rewards when finances are tight, but customer loyalty programmes pay for themselves and then some. Rewarding […]

Corporate Fitness Packages: A guide for instructors, gyms, and sports centres

26 November 2018 openplay Leave a comment Memberships

The health and well-being of a workforce directly correlate with productivity, increased performance, and fewer sick days. Google has led the way with their focus on employee satisfaction. They believe that a varied work environment with significant staff benefits attracts the top talent. Corporate fitness packages are a win-win for both employees and employers. Finally, […]

How to price your gym memberships

11 November 2018 openplay Leave a comment Memberships

The rise of both budget gym chains and expensive boutique studios has put pressure on the mid-tier fitness service. Experts have advised many of the reasonably priced gyms to either style up or strip away the trimmings. But is yoga on surfboards anything more than a fad? Will people tire of bringing their own towels […]

What pricing structure is right for your fitness business?

7 November 2018 openplay Leave a comment Memberships

Is your current pricing structure optimising your revenue? Your facilities may be full, but that does not mean you are optimizing your revenue? By rejigging your pricing structure, you can encourage greater customer loyalty and increase memberships without seeing your margins squeezed. Today, a lot of fitness centres are experimenting with new tech, incorporating dynamic […]

Word of Mouth Marketing: How to create an effective gym member referral programme

14 August 2018 openplay Leave a comment Booking System, Marketing, Memberships, Operations

You can pay for AdWords and spend thousands on a social media campaign and still struggle to increase footfall at your facility. Despite all the advancements in technology, word of mouth is still your most effective marketing tools. A member referral programme is an age-old, low-cost way to rake in new meat to your fitness […]

Customer Relationship Management (CRM): What is it and do you need a system in place?

27 June 2018 openplay Leave a comment Analytics, Booking System, Marketing, Memberships, Operations, Technology

In 2018, customer relationship management (CRM) software became the leading and fastest growing software market, with a growth rate of 16%, according to research by Gartner. Worldwide, CRM software revenue reached $39.5 billion at the end of 2017, surpassing that of database management systems (DBMS). With such rapid growth, people have been given little time […]

How to get your members online

23 May 2018 openplay Leave a comment Marketing, Memberships, Technology

Generally it is the retired generation who are most reluctant to embrace online booking. With small print, confusing tick boxes, and ad banners, it is completely understandable. Self-service checkouts received a barrage of complaints when they first arrived. There is less human interaction, glasses need to be put on, and for goodness sake I already […]