Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram.
26 November 2018 Leave a comment Booking System, Memberships, Technology
From British Airways to Benugo, companies large and small are incentivising their customers with rewards. When it comes to exercising and staying on track, humans often need an extra little nudge. You might be inclined to cut back on rewards when finances are tight, but customer loyalty programmes pay for themselves and then some. Rewarding […]
26 November 2018 Leave a comment Memberships
The health and well-being of a workforce directly correlate with productivity, increased performance, and fewer sick days. Google has led the way with their focus on employee satisfaction. They believe that a varied work environment with significant staff benefits attracts the top talent. Corporate fitness packages are a win-win for both employees and employers. Finally, […]
11 November 2018 Leave a comment Memberships
The rise of both budget gym chains and expensive boutique studios has put pressure on the mid-tier fitness service. Experts have advised many of the reasonably priced gyms to either style up or strip away the trimmings. But is yoga on surfboards anything more than a fad? Will people tire of bringing their own towels […]
7 November 2018 Leave a comment Memberships
Is your current pricing structure optimising your revenue? Your facilities may be full, but that does not mean you are optimizing your revenue? By rejigging your pricing structure, you can encourage greater customer loyalty and increase memberships without seeing your margins squeezed. Today, a lot of fitness centres are experimenting with new tech, incorporating dynamic […]
14 August 2018 Leave a comment Booking System, Marketing, Memberships, Operations
You can pay for AdWords and spend thousands on a social media campaign and still struggle to increase footfall at your facility. Despite all the advancements in technology, word of mouth is still your most effective marketing tools. A member referral programme is an age-old, low-cost way to rake in new meat to your fitness […]
7 August 2018 Leave a comment Booking System, Memberships
It’s the same every year; January sees a flock of eager Christmas-pudding shifters clog up the gym as they attempt to do sit-ups on the leg curl machine. But most of these blow-ins are nowhere to be seen come February. Gyms must work harder to motivate and retain these well-intentioned newbies if they want to […]
27 June 2018 Leave a comment Analytics, Booking System, Marketing, Memberships, Operations, Technology
In 2018, customer relationship management (CRM) software became the leading and fastest growing software market, with a growth rate of 16%, according to research by Gartner. Worldwide, CRM software revenue reached $39.5 billion at the end of 2017, surpassing that of database management systems (DBMS). With such rapid growth, people have been given little time […]
5 June 2018 Leave a comment Booking System, Marketing, Memberships, Operations
Members pay premium prices for peak-times, yet overcrowding often hampers their experience. For many people, psyching themselves up for the gym is a hurdle in itself. Once they have made it through the doors, the last thing they need is further blockades between them and their workout. All too much is the queue for a […]
23 May 2018 Leave a comment Marketing, Memberships, Technology
Generally it is the retired generation who are most reluctant to embrace online booking. With small print, confusing tick boxes, and ad banners, it is completely understandable. Self-service checkouts received a barrage of complaints when they first arrived. There is less human interaction, glasses need to be put on, and for goodness sake I already […]