Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram.
26 November 2018 Leave a comment Marketing
The key to getting new customers is to get them through the door. While it would be lovely to make a profit from the events themselves, you should be prepared to offer your classes and products at a loss, focusing instead on the bigger picture. Once you have all of the details of your event […]
26 November 2018 Leave a comment Booking System, Marketing, Operations
Your yoga business is already a success, with a steady stream of customers and a satisfactory income. You’ve done the hard part: getting your business off the ground, but there comes a time your seedling must grow into an oak tree. Expanding from a small to medium-sized business is a difficult but fun process. Gone […]
21 November 2018 Leave a comment Marketing, Operations
What’s in a name? Choosing the right name for your business is crucial. Your brand name is how your customers will come to know you and how they will reference you when they rave about your amazing service or product. You wouldn’t rush naming your baby, and this is the same sort of thing. While […]
14 August 2018 Leave a comment Booking System, Marketing, Memberships, Operations
You can pay for AdWords and spend thousands on a social media campaign and still struggle to increase footfall at your facility. Despite all the advancements in technology, word of mouth is still your most effective marketing tools. A member referral programme is an age-old, low-cost way to rake in new meat to your fitness […]
31 July 2018 Leave a comment Booking System, Marketing, Technology
With over 57,000 searches per second and at least two trillion searches per year, Google is your biggest marketing tool. Search Engine Optimisation is the name given to the activity of improving a web page’s ranking on Google (other search engines are available) without simply paying for advertising. Social media can drive a certain amount […]
27 June 2018 Leave a comment Analytics, Booking System, Marketing, Memberships, Operations, Technology
In 2018, customer relationship management (CRM) software became the leading and fastest growing software market, with a growth rate of 16%, according to research by Gartner. Worldwide, CRM software revenue reached $39.5 billion at the end of 2017, surpassing that of database management systems (DBMS). With such rapid growth, people have been given little time […]
25 June 2018 Leave a comment Booking System, Marketing, Operations
Dynamic pricing has been a part of flight sales for years. You check the amount, think about it, then return to book the next day and find out it has doubled in price. Now, many leisure centres, fitness studios, and sports courts are using dynamic pricing to increase usage and maximise profit. It makes sense; […]
21 June 2018 Leave a comment Marketing
Transformation journeys, recipe ideas, workout tips, and desirable bodies; health and fitness are dominating trends on Instagram. Perhaps you roll your eyes at millennials who no longer drink their coffee, choosing, instead, to take photos of its swirly surface. You might think that the filter-filled, photo-sharing platform is not for you, but, with over 500 […]
18 June 2018 Leave a comment Marketing, Operations
Having a finely displayed range of retail items can add character to your reception, giving it a boutique feel. Your customers should enter your venue and be comforted that you can offer them all they need to attend a class. Retail is not always a success, to begin with. You will need to shop around […]
11 June 2018 Leave a comment Booking System, Marketing, Operations, Technology
Whether it’s the rising threat of global warming, the stress of sorting through mounting documents, or simply a fear of papercuts; in the age of digitisation, paper and printing products are edging towards extinction. People are discovering that printing is an unnecessary expense, with the average small business spending £14K per year, according to research […]