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Word of Mouth Marketing: How to create an effective gym member referral programme

14 August 2018 openplay Leave a comment Booking System, Marketing, Memberships, Operations

You can pay for AdWords and spend thousands on a social media campaign and still struggle to increase footfall at your facility. Despite all the advancements in technology, word of mouth is still your most effective marketing tools. A member referral programme is an age-old, low-cost way to rake in new meat to your fitness […]

SEO 101 for sports and fitness websites

31 July 2018 openplay Leave a comment Booking System, Marketing, Technology

With over 57,000 searches per second and at least two trillion searches per year, Google is your biggest marketing tool. Search Engine Optimisation is the name given to the activity of improving a web page’s ranking on Google (other search engines are available) without simply paying for advertising. Social media can drive a certain amount […]

Customer Relationship Management (CRM): What is it and do you need a system in place?

27 June 2018 openplay Leave a comment Analytics, Booking System, Marketing, Memberships, Operations, Technology

In 2018, customer relationship management (CRM) software became the leading and fastest growing software market, with a growth rate of 16%, according to research by Gartner. Worldwide, CRM software revenue reached $39.5 billion at the end of 2017, surpassing that of database management systems (DBMS). With such rapid growth, people have been given little time […]

How to use Instagram to boost your followers and build brand awareness for your fitness business

21 June 2018 openplay Leave a comment Marketing

Transformation journeys, recipe ideas, workout tips, and desirable bodies; health and fitness are dominating trends on Instagram. Perhaps you roll your eyes at millennials who no longer drink their coffee, choosing, instead, to take photos of its swirly surface. You might think that the filter-filled, photo-sharing platform is not for you, but, with over 500 […]

Reducing Paper at Sports Centres

11 June 2018 openplay Leave a comment Booking System, Marketing, Operations, Technology

Whether it’s the rising threat of global warming, the stress of sorting through mounting documents, or simply a fear of papercuts; in the age of digitisation, paper and printing products are edging towards extinction. People are discovering that printing is an unnecessary expense, with the average small business spending £14K per year, according to research […]