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Rewarding Member Loyalty: Effective schemes that encourage retention

26 November 2018 openplay Leave a comment Booking System, Memberships, Technology

From British Airways to Benugo, companies large and small are incentivising their customers with rewards. When it comes to exercising and staying on track, humans often need an extra little nudge. You might be inclined to cut back on rewards when finances are tight, but customer loyalty programmes pay for themselves and then some. Rewarding […]

How to write engaging content for your sports website

19 November 2018 openplay Leave a comment Booking System

So you want to write engaging web content. You, yourself, are passionate about your business. You know you provide something special and want nothing more than to convey your expertise and passion to others. One could have stellar instructors, top-notch classes and the sweetest smelling shower gels in the world, but if you can’t translate […]

6 things to consider when choosing an online booking system

14 October 2018 openplay Leave a comment Booking System

There is nothing worse than having willing and eager customers, only to find they have abandoned their reservation because the online booking system you use is too confusing, too long-winded or, as is the case with many out there, crashes altogether. We have spent years finetuning our system so that it works for you- the […]

Opening a boutique fitness studio? Avoid these pitfalls.

1 October 2018 openplay Leave a comment Booking System

So you want to open a boutique fitness studio? It’s a beautiful vision- a fresh white studio, lotus flower incense oozing through the air and lilac yoga mats patiently awaiting the pitter patter of eager yogi feet. Running a boutique fitness studio sounds like a dream, but the tight profit margins and tough competition can […]

UK remote full stack Laravel developer

6 September 2018 openplay Leave a comment Booking System

NOTE: THIS IS OPEN TO UK RESIDENTS ONLY OpenPlay is a digital platform operating in the UK, Ireland, UAE, Canada, USA, Australia, New Zealand and Singapore that connects people to sports facilities and activities. It offers a search engine and a ‘nudge tool’ with curation based around user preferences, with quick easy online booking. The core product […]

From Western Australia to New South Wales: Your state by state guide to grassroots sports funding

24 August 2018 openplay Leave a comment Booking System

Australia is on a mission to improve the nation’s participation in grassroots sports and recreational activities. Grassroots sports funding in Oz is provided by the central government- in the form of Sport Australia. However, the actual structure of schemes and delivery of the vast majority of grants is made by individual state bodies. If the idea […]

PayPal vs Stripe? Which payment gateway is better?

20 August 2018 openplay Leave a comment Booking System, Technology

PayPal and Stripe are two programmes that process online payments. It sounds pretty straightforward, but there is a heap of other products, such as financing services, mobile payments and dashboard reviews. These tag onto their systems, making the booking process cleaner and more effective. These two are by no means the only payment gateways out […]

Word of Mouth Marketing: How to create an effective gym member referral programme

14 August 2018 openplay Leave a comment Booking System, Marketing, Memberships, Operations

You can pay for AdWords and spend thousands on a social media campaign and still struggle to increase footfall at your facility. Despite all the advancements in technology, word of mouth is still your most effective marketing tools. A member referral programme is an age-old, low-cost way to rake in new meat to your fitness […]