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Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram.

Customer Relationship Management (CRM): What is it and do you need a system in place?

27 June 2018 openplay Leave a comment Analytics, Booking System, Marketing, Memberships, Operations, Technology

In 2018, customer relationship management (CRM) software became the leading and fastest growing software market, with a growth rate of 16%, according to research by Gartner. Worldwide, CRM software revenue reached $39.5 billion at the end of 2017, surpassing that of database management systems (DBMS). With such rapid growth, people have been given little time […]

Is exercise the answer to Britain’s productivity crisis?

2 May 2018 openplay Leave a comment Analytics

According to a study from the Bank of England released yesterday, the productivity level in Britain is at its lowest point since the 18th century. U.K. productivity has fallen by 0.2% per year on average since the 2007 financial crash. The BOE suggests that this decline could be due, in part, to ‘diminished rates of […]

Should Class No-Shows be Punished?

16 April 2018 openplay Leave a comment Analytics, Operations

No-shows (people skiving fitness classes) are a real problem for gyms and sports clubs. A full class plus waitlist is often an optimistic mirage that results in a class half empty. Members who tried and failed to make the cut walk past a deserted studio and are outraged that they were turned away. Complaints flood […]

Data Analysis: Driving Sports Participation Forward

9 April 2018 openplay Leave a comment Analytics

Data is a fact of everyday modern life. Nearly everything we do generates new data. Every click you make online is recorded and stored to create your technological “dating” profile. Data is not a new phenomenon but one which has skyrocketed since the use of website cookies, Facebook profiles, and big data centres. Despite what […]

Best Wearable Tech for Sports Coaching

21 February 2018 openplay Leave a comment Analytics, Technology

Wearable fitness trackers saw a sharp decline in sales last year, compared with 2016. It begs the question if fitness tracking for the general public is simply a fad: a desperate Christmas purchase hoping to lower your Dad’s cholesterol, buy your girlfriend something other than jewellery (it’s technically different), or because January’s around the corner […]