Blog

A selection of articles and tips for the tech and sport industry alike

Marketing Hacks – Cracking Facebook Algorithms

7 February 2018 openplay 0 Comments

How will Facebook’s change of algorithm affect your brand? On the 11th January 2018, Mark Zuckerberg announced a change to how posts appear on your newsfeed. Facebook wants to rid itself from the spam and clickbait culture that has been clogging our newsfeeds for the past few years. Having always claimed to be a “social […]

Best Practice For Safeguarding Children in Sports

1 February 2018 openplay 0 Comments

Safety procedures may not be the most glamorous part of your job, but they are the most important, and can even help you stand out from the rest. Once you have a thorough and well-executed safeguarding system, be sure to shout about it. Parents will be extremely grateful to know that their child is not […]

Australia’s 5 Best Payment Gateways For Online Booking

30 January 2018 openplay 0 Comments

When choosing a payment gateway, it is important to consider whether your business would benefit from an on-site or off-site service. At OpenPlay, we recommend sticking with on-site, so payments remain on your website and the overall process feels streamlined and trustworthy. The alternative leads your customers to the payment gateway website to complete the […]

Five Offline Marketing Hacks for Sports Coaches

27 January 2018 openplay 0 Comments

What if you could get one of the top pros to advertise your sports venue in their next big match? Imagine Serena Williams wearing your logo instead of the overly-dominant Nike tick? Maybe Roger Federer could eat a banana whose skin had printed on it your opening hours and booking details? Perhaps Gareth Bale will […]

8 Ways To Increase Revenue At Your Sports Facility

23 January 2018 openplay 0 Comments

Running sports facilities is both time consuming and expensive once you factor in staff costs, lighting, maintenance and so on. Probably what is most frustrating and challenging is filling up the dead time, particularly off-peak. Below are eight ways to help you increase revenue and usage through booking sports facilities.   1. Experiment with price […]

Slack – Best Tool For Internal Communications For Sports Providers

19 January 2018 openplay 0 Comments

  Only a few years ago, email was the most efficient form of online communication, no matter what the context.  Nowadays, emails swarm our mailboxes like locusts, meaning important messages can get buried underneath automated advertisements, photographs of your nephew’s first solid feed, and the occasional plea from a suspicious royal looking for your bank […]

Making Sport More Accessible To Women

15 January 2018 openplay 0 Comments

When it comes to encouraging women into sports, it starts at the very beginning- or rather, it doesn’t. From a very young age, boys are told to play outside, to get dirty, and to tackle, whilst girls are told they look pretty and they make pretty things. We could have a lifelong nature versus nurture […]