A selection of articles and tips for the tech and sport industry alike

SEO 101 for sports and fitness websites

31 July 2018 openplay 0 Comments

With over 57,000 searches per second and at least two trillion searches per year, Google is your biggest marketing tool. Search Engine Optimisation is the name given to the activity of improving a web page’s ranking on Google (other search engines are available) without simply paying for advertising. Social media can drive a certain amount […]

Does my fitness business need an app?

24 July 2018 openplay 0 Comments

On the storage-challenged iPhone, gigabytes are a precious commodity. Apps are clogging up users’ phones, meaning that they are quickly binned if not a priority. Before you decide to become one of over 2.2 million apps fighting for attention in the App Store and one of 3.5 million in the Google Play store, take a […]

How to get government funding for your sports organisation in Ireland

17 July 2018 openplay 0 Comments

Love him or hate him, you can’t argue that TD Shane Ross has grabbed his ministerial role by the horns- providing mammoth grants to loads of sports causes. The Sports Capital Programme is Ireland’s primary funding body for sports. It is managed by the Department of Transport, Tourism and Sport. In 2018, €56 million was […]

How to eliminate single-use plastic from your fitness centre

10 July 2018 openplay 0 Comments

Single-use plastic is suffocating our oceans and killing our planet, one bottle cap at a time. Gyms and sports centres are by no means the worst offenders, but there is a lot of room for improvement. The plastic your facilities use may play a vital part in your business, but the corrosive material is definitely […]

How to maintain green grass in a drought: A guide for sports pitches and parks

3 July 2018 openplay 0 Comments

Everybody loves the warm weather until it starts to wreak havoc on your sweat glands, ability to sleep and the smooth running of your business. With tough scorched earth and brittle grass, “drought pitches” are not accommodating places for sports. Global warming means that 2018’s heatwave will not be the last. UK water restrictions were […]

Customer Relationship Management (CRM): What is it and do you need a system in place?

27 June 2018 openplay 0 Comments

In 2018, customer relationship management (CRM) software became the leading and fastest growing software market, with a growth rate of 16%, according to research by Gartner. Worldwide, CRM software revenue reached $39.5 billion at the end of 2017, surpassing that of database management systems (DBMS). With such rapid growth, people have been given little time […]

OpenPlay looking for a full stack Laravel developer

26 June 2018 openplay 0 Comments

OpenPlay is a digital platform operating in the UK, Ireland, UAE, Canada, USA, Australia, New Zealand and Singapore that connects people to sports facilities and activities. It offers a search engine and a ‘nudge tool’ with curation based around user preferences, with quick easy online booking. The core product is a comprehensive online booking system for venues […]

Dubai Sports World Awards

25 June 2018 openplay 0 Comments

For the second year running, we have provided the online reservation software and booking experience for Dubai Sports World. 2018 sees the region’s largest indoor sports arena expand once again, to include gymnastics, street basketball and more; making fitness accessible to all. Whilst DSW expands, so too does our partnership. OpenPlay’s Nikhil Obrai was in […]

Should your sports centre offer dynamic pricing?

25 June 2018 openplay 0 Comments

Dynamic pricing has been a part of flight sales for years. You check the amount, think about it, then return to book the next day and find out it has doubled in price. Now, many leisure centres, fitness studios, and sports courts are using dynamic pricing to increase usage and maximise profit. It makes sense; […]

How to use Instagram to boost your followers and build brand awareness for your fitness business

21 June 2018 openplay 0 Comments

Transformation journeys, recipe ideas, workout tips, and desirable bodies; health and fitness are dominating trends on Instagram. Perhaps you roll your eyes at millennials who no longer drink their coffee, choosing, instead, to take photos of its swirly surface. You might think that the filter-filled, photo-sharing platform is not for you, but, with over 500 […]