A selection of articles and tips for the tech and sport industry alike

PayPal vs Stripe? Which payment gateway is better?

20 August 2018 openplay 0 Comments

PayPal and Stripe are two programmes that process online payments. It sounds pretty straightforward, but there is a heap of other products, such as financing services, mobile payments and dashboard reviews. These tag onto their systems, making the booking process cleaner and more effective. These two are by no means the only payment gateways out […]

Word of Mouth Marketing: How to create an effective gym member referral programme

14 August 2018 openplay 0 Comments

You can pay for AdWords and spend thousands on a social media campaign and still struggle to increase footfall at your facility. Despite all the advancements in technology, word of mouth is still your most effective marketing tools. A member referral programme is an age-old, low-cost way to rake in new meat to your fitness […]

How to increase member retention: A guide for sports centres, gyms and studios

7 August 2018 openplay 0 Comments

It’s the same every year; January sees a flock of eager Christmas-pudding shifters clog up the gym as they attempt to do sit-ups on the leg curl machine. But most of these blow-ins are nowhere to be seen come February. Gyms must work harder to motivate and retain these well-intentioned newbies if they want to […]

SEO 101 for sports and fitness websites

31 July 2018 openplay 0 Comments

With over 57,000 searches per second and at least two trillion searches per year, Google is your biggest marketing tool. Search Engine Optimisation is the name given to the activity of improving a web page’s ranking on Google (other search engines are available) without simply paying for advertising. Social media can drive a certain amount […]

Does my fitness business need an app?

24 July 2018 openplay 0 Comments

On the storage-challenged iPhone, gigabytes are a precious commodity. Apps are clogging up users’ phones, meaning that they are quickly binned if not a priority. Before you decide to become one of over 2.2 million apps fighting for attention in the App Store and one of 3.5 million in the Google Play store, take a […]

How to get government funding for your sports organisation in Ireland

17 July 2018 openplay 0 Comments

Love him or hate him, you can’t argue that TD Shane Ross has grabbed his ministerial role by the horns- providing mammoth grants to loads of sports causes. The Sports Capital Programme is Ireland’s primary funding body for sports. It is managed by the Department of Transport, Tourism and Sport. In 2018, €56 million was […]

How to eliminate single-use plastic from your fitness centre

10 July 2018 openplay 0 Comments

Single-use plastic is suffocating our oceans and killing our planet, one bottle cap at a time. Gyms and sports centres are by no means the worst offenders, but there is a lot of room for improvement. The plastic your facilities use may play a vital part in your business, but the corrosive material is definitely […]

How to maintain green grass in a drought: A guide for sports pitches and parks

3 July 2018 openplay 0 Comments

Everybody loves the warm weather until it starts to wreak havoc on your sweat glands, ability to sleep and the smooth running of your business. With tough scorched earth and brittle grass, “drought pitches” are not accommodating places for sports. Global warming means that 2018’s heatwave will not be the last. UK water restrictions were […]

Customer Relationship Management (CRM): What is it and do you need a system in place?

27 June 2018 openplay 0 Comments

In 2018, customer relationship management (CRM) software became the leading and fastest growing software market, with a growth rate of 16%, according to research by Gartner. Worldwide, CRM software revenue reached $39.5 billion at the end of 2017, surpassing that of database management systems (DBMS). With such rapid growth, people have been given little time […]

OpenPlay looking for a full stack Laravel developer

26 June 2018 openplay 0 Comments

OpenPlay is a digital platform operating in the UK, Ireland, UAE, Canada, USA, Australia, New Zealand and Singapore that connects people to sports facilities and activities. It offers a search engine and a ‘nudge tool’ with curation based around user preferences, with quick easy online booking. The core product is a comprehensive online booking system for venues […]