Blog

A selection of articles and tips for the tech and sport industry alike

How to price your gym memberships

11 November 2018 openplay 0 Comments

The rise of both budget gym chains and expensive boutique studios has put pressure on the mid-tier fitness service. Experts have advised many of the reasonably priced gyms to either style up or strip away the trimmings. But is yoga on surfboards anything more than a fad? Will people tire of bringing their own towels […]

What pricing structure is right for your fitness business?

7 November 2018 openplay 0 Comments

Is your current pricing structure optimising your revenue? Your facilities may be full, but that does not mean you are optimizing your revenue? By rejigging your pricing structure, you can encourage greater customer loyalty and increase memberships without seeing your margins squeezed. Today, a lot of fitness centres are experimenting with new tech, incorporating dynamic […]

How to attract the best freelance fitness instructors

28 October 2018 openplay 0 Comments

If you want to attract the best freelance fitness instructors, you need to value the ones you have. It is not enough to provide an average wage, to coax and keep talented freelancers you have to acknowledge the reciprocal nature of the relationship. As a freelance pilates and fitness instructor, I’ve worked for many gyms, […]

Government funding for grassroots sports organisations in Australia

21 October 2018 openplay 0 Comments

Sport Australia has been criticised for many years for investing large sums in elite level athletics while leaving grassroots activities to decay into nothingness. The myth peddled by many governments throughout the world is that Olympic gold medals inspire sporting uptake and, in turn, future elite success. But even Olympians must start somewhere. Participation starts […]

6 things to consider when choosing an online booking system

14 October 2018 openplay 0 Comments

There is nothing worse than having willing and eager customers, only to find they have abandoned their reservation because the online booking system you use is too confusing, too long-winded or, as is the case with many out there, crashes altogether. We have spent years finetuning our system so that it works for you- the […]

The top books for sports coaches and entrepreneurs

2 October 2018 openplay 0 Comments

If you’re searching for inspiration to lift your entrepreneurial spirit, why not pick up a book? With so many inciteful books written by experts in their fields, it is difficult to know where to start. For every well-written book, there are plenty of useless ones that will only waste your precious and limited time. We’ve […]

Opening a boutique fitness studio? Avoid these pitfalls.

1 October 2018 openplay 0 Comments

So you want to open a boutique fitness studio? It’s a beautiful vision- a fresh white studio, lotus flower incense oozing through the air and lilac yoga mats patiently awaiting the pitter patter of eager yogi feet. Running a boutique fitness studio sounds like a dream, but the tight profit margins and tough competition can […]

UK remote full stack Laravel developer

6 September 2018 openplay 0 Comments

NOTE: THIS IS OPEN TO UK RESIDENTS ONLY OpenPlay is a digital platform operating in the UK, Ireland, UAE, Canada, USA, Australia, New Zealand and Singapore that connects people to sports facilities and activities. It offers a search engine and a ‘nudge tool’ with curation based around user preferences, with quick easy online booking. The core product […]

How to retain key staff members at your gym, fitness studio or sports centre

30 August 2018 openplay 0 Comments

It is well established that a happy workforce results in satisfied and loyal customers. In the wellness industry, a team’s attitude and dynamics are the life and soul of a business. A moderate level of employee turnover can keep your business fresh and on its toes. Old-timers relearn information they may have forgotten as they […]

From Western Australia to New South Wales: Your state by state guide to grassroots sports funding

24 August 2018 openplay 0 Comments

Australia is on a mission to improve the nation’s participation in grassroots sports and recreational activities. Grassroots sports funding in Oz is provided by the central government- in the form of Sport Australia. However, the actual structure of schemes and delivery of the vast majority of grants is made by individual state bodies. If the idea […]