Football is the world’s most popular sport, with an estimated 1 billion fans tuning in to the 2014 World Cup final. This summer, businesses from across the globe are taking advantage of the 2018 Russian World Cup. Hotel prices in Russia have spiked by 18,000 per cent, with the average one-bed on Airbnb costing £1,000 for the night of England vs Belguim. While we can’t promise you’ll experience quite the same surge in revenue, there are plenty of ways to cash in on what is set to be the biggest sporting (and possibly political) event of the year. Here are five ways you can take advantage of the 2018 Football World Cup.
Mini World Cup
If you’re a football club or even a sports centre, why not host your own mini world cup. Players and teams represent different countries. Why not schedule your mini-matches for the same day the real teams play. Players get to “relive” their morning match when they watch the real match later on.
Be Active on Social Media
Facebook and Instagram are the star players when it comes to driving social engagement during sports events. In the 2016 Summer Olympics, nearly 80% of brand engagement was experienced on Instagram. This year people are engaging with live video posts and visual content such as Instagram or Facebook ‘stories’. If you are hosting a mini-world cup, be sure to upload clips of winning goals and team celebrations.
Make your pitches and facilities accessible
With the hype around the games, you can be sure that more people will want to use your football pitches. Increase your marketing around your facilities, so that people know your pitches are available to hire. It is crucial that your facilities can be booked online and via mobile. OpenPlay can build you a bespoke booking system that integrates seamlessly with your website and third-party systems. Find out more at http://openplay.net/
Provided the weather holds, this is set to be one of the most exciting days in your events calendar. Large screens can be hired from just £75 per day. Along with projector and speaker rental, you could have all the equipment you need for less than £300. Encourage guests to bring picnic blankets. Pair this screening with your own mini world cup final to get the energy going and to turn this into a full day of shenanigans. Fire up the barbeque, bring the bar outside and you’ve got yourself a stellar event.
World Cup Sweepstake
The world cup is the perfect opportunity to get a round of bets in. Sweepstakes are particularly engaging if you have a clubhouse where people can rile each other up over pints and matches. You can download your 2018 sweepstake kit from http://metro.co.uk/2018/04/25/download-world-cup-2018-sweepstake-kit-perfect-template-7493453/