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Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram.

Rewarding Member Loyalty: Effective schemes that encourage retention

26 November 2018 openplay Leave a comment Booking System, Memberships, Technology

From British Airways to Benugo, companies large and small are incentivising their customers with rewards. When it comes to exercising and staying on track, humans often need an extra little nudge. You might be inclined to cut back on rewards when finances are tight, but customer loyalty programmes pay for themselves and then some. Rewarding […]

Corporate Fitness Packages: A guide for instructors, gyms, and sports centres

26 November 2018 openplay Leave a comment Memberships

The health and well-being of a workforce directly correlate with productivity, increased performance, and fewer sick days. Google has led the way with their focus on employee satisfaction. They believe that a varied work environment with significant staff benefits attracts the top talent. Corporate fitness packages are a win-win for both employees and employers. Finally, […]

How to write engaging content for your sports website

19 November 2018 openplay Leave a comment Booking System

So you want to write engaging web content. You, yourself, are passionate about your business. You know you provide something special and want nothing more than to convey your expertise and passion to others. One could have stellar instructors, top-notch classes and the sweetest smelling shower gels in the world, but if you can’t translate […]

How to price your gym memberships

11 November 2018 openplay Leave a comment Memberships

The rise of both budget gym chains and expensive boutique studios has put pressure on the mid-tier fitness service. Experts have advised many of the reasonably priced gyms to either style up or strip away the trimmings. But is yoga on surfboards anything more than a fad? Will people tire of bringing their own towels […]

What pricing structure is right for your fitness business?

7 November 2018 openplay Leave a comment Memberships

Is your current pricing structure optimising your revenue? Your facilities may be full, but that does not mean you are optimizing your revenue? By rejigging your pricing structure, you can encourage greater customer loyalty and increase memberships without seeing your margins squeezed. Today, a lot of fitness centres are experimenting with new tech, incorporating dynamic […]