Showcase your app like a boss

Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram.

5 Simple steps to an eco-friendly gym

29 May 2018 openplay Leave a comment Marketing, Operations

Already gyms around the world are shunning plastic, embracing reusables, and pedal-powering towards a sustainable future. When you reduce consumption and choose greener alternatives, both the planet and your pocket benefits. If you’re looking to jump on board the solar-powered train, we’ve compiled a list of ways to make your facilities eco-friendly. Water Bottles Encourage […]

How to get your members online

23 May 2018 openplay Leave a comment Marketing, Memberships, Technology

Generally it is the retired generation who are most reluctant to embrace online booking. With small print, confusing tick boxes, and ad banners, it is completely understandable. Self-service checkouts received a barrage of complaints when they first arrived. There is less human interaction, glasses need to be put on, and for goodness sake I already […]

How to get sponsorship for your venue

23 May 2018 openplay Leave a comment Marketing, Operations

Sponsorship is commonplace in professional sports. Everything from the pitch border to a player’s socks is selling something. On an even bigger scale are the competitions and stadiums themselves, that go by Heineken Cup, Sports Direct Arena, Aviva Stadium. Marketing is a success when we repeat a brand’s name aloud, as we do again and […]

Making Use of Idle Courts and Pitches

23 May 2018 openplay Leave a comment Marketing, Operations

Sports venues have it tough. Peak times can be severely overcrowded, with double booked courts and a waitlist for classes. On the flipside, a sports centre at 11 am on a Tuesday can resemble a ghost town (cue tumbleweed and Western music). It is during these off-peak times, that money is sucked up through the […]

Tech and Sports Venues: What tech will increase efficiency?

23 May 2018 openplay Leave a comment Operations, Technology

“Time is money”- So I’ll keep this brief. Tasks that are performed by hand can be slow and filled with human error. Technology not only makes actions quicker, but can keep information regimentally categorised and constantly updated. In some cases, tech can reduce or even replace manual labour and will certainly increase efficiency. Let tech […]

Technology Increasing Sports Participation?

23 May 2018 openplay Leave a comment Operations, Technology

Each year the government spends well over £300 million in attempt to get more people active. They divvy up a proportion of the cash between grassroots clubs but spend far too much on expensive marketing campaigns, research projects, and theoretical initiatives. Frequently ignored (or misunderstood), is technology; which has the ability to massively increase sports […]