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Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram.

GDPR: A complete guide for sports providers

26 April 2018 openplay Leave a comment Marketing, Operations

The General Data Protection Regulation (GDPR) deadline is fast approaching. May 25th, 2018- Doomsday. It is the most significant overhaul of data protection rules in 20 years. The legislation comprises 99 articles, establishing the digital rights of individuals and the responsibilities of data “controllers” and “processors”. Any company that processes or controls EU customer data […]

The Best Accounting Systems for Sports Venues

20 April 2018 openplay Leave a comment Booking System

Whether you’re a small local club or a large multi-game sports hub, you will need someone or something to do your books. These accounting software services cater to any type of business, and promise to be accessible to both financial experts and novices. Reduce your paperwork with mobile accounts and automatic invoice chasing. Xero, Sage, […]

Should Class No-Shows be Punished?

16 April 2018 openplay Leave a comment Analytics, Operations

No-shows (people skiving fitness classes) are a real problem for gyms and sports clubs. A full class plus waitlist is often an optimistic mirage that results in a class half empty. Members who tried and failed to make the cut walk past a deserted studio and are outraged that they were turned away. Complaints flood […]

Data Analysis: Driving Sports Participation Forward

9 April 2018 openplay Leave a comment Analytics

Data is a fact of everyday modern life. Nearly everything we do generates new data. Every click you make online is recorded and stored to create your technological “dating” profile. Data is not a new phenomenon but one which has skyrocketed since the use of website cookies, Facebook profiles, and big data centres. Despite what […]

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Tennis Clubs: How to Survive Winter

6 April 2018 openplay Leave a comment Operations

There is a reason that Wimbledon occurs during summer and the Australian Open headlines our January. The cold and the wet drive people away and a club must hope that they return for the spring season. Despite the lower footfall, court surfaces suffer more in winter than summer, due to festering rain, mud, and ice. […]

Sponsoring Sports: Dubai Sports World

5 April 2018 openplay Leave a comment Booking System, Marketing

In the middle of summer, Dubai is hot and humid, with the mercury often bursting through 45°C. This heat makes outdoor fitness impractical and unsafe. To combat a decline in fitness, Dubai Sports World takes up residence in Dubai World Trade Centre for three months every year. 25,000 square metres of sheltered, air conditioned space […]

Six Low Cost Marketing Tips for Sports Clubs

2 April 2018 openplay Leave a comment Booking System, Marketing

Online marketing can be a daunting process to start but once you’re in the swing of things, it is simply a case of habit. The odd funny tweet or photo from football practice show that you are lively and gives potential customers a glimpse into what you offer. Most important is that you present your […]